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HARLEY DAVIDSON

As a video editor at Gruene Harley-Davidson, I was responsible for capturing high-quality content at a wide range of Harley-Davidson events, including rallies, exhibitions, and various other brand-related activities. In addition to photography, I edited video content for promotional campaigns, social media, and events. This involved crafting engaging and dynamic videos that effectively communicated the brand's message and resonated with their audience. Whether it was a promotional campaign highlighting the latest Harley-Davidson models or their legendary "Bike of the Week" YouTube videos showcasing the latest bike the dealership was highlighting. I reflect fondly on my time working at Harley-Davidson under the guidance of my long-time mentor. I am grateful for the valuable skills I gained during that period, that I am able to carry into all the work I've since.

2016 Harley Davidson FXDB Street Bob
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2016 Harley Davidson FXDB Street Bob

The mile-eating performance of our Dyna chassis wrapped in no-nonsense, stripped-down, hardcore bobber style. The time-honored art of getting rid of everything that doesn’t matter. The original bobber fanatics invented the style you see here, and they had one rule: if it weighs you down, get rid of it. That’s the Street Bob® motorcycle in spades. Solo seat. Chopped rear fender. Mini-apes putting your fists in the wind. No B.S. All it takes is a twist of the wrist to send whatever the world is trying to weigh you down with to the vanishing point behind you. Features may include: Iconic Engine There is something about the steady pulse of power from an air-cooled Twin Cam 103™ engine that works its way into a rider and won’t let go. Once you’ve experienced it you understand. Nothing else in the world of motorized transportation could be as satisfying. There are perfectly rational explanations for this. The lightweight piston design and refined delivery of power. The strong driveline and bulletproof internal parts. The way engine and Six-Speed Cruise Drive transmission work flawlessly together to carry you down the highway at a relaxed, easy-riding rpm. But rational explanations never go far enough. What you feel when the power of this engine pulls you down the road toward the vanishing point is the legacy of the Flathead, Knucklehead, Panhead, Shovelhead, Evolution, Twin Cam 88 and Twin Cam 96 engines that came before. It’s something no ordinary engine can deliver. Technology You don’t see a lot of 21 century technology peeking through the clean old-school lines of the motorcycles in the Dyna family. That’s the point. Once the teams of engineers and industrial designers have finished building the systems that load these motorcycles up with modern function, the job is only half finished. The next step is to find smart ways to integrate it into the design without taking away from the styling cues. Take the anti-lock brakes that are either standard or available as a factory-installed option across the line. It’s one of the top ABS systems out there, and gives you the control you want in a modern motorcycle. But the real beauty is the way we streamlined the look of the hardware. Handling If there’s anything the unruly bunch of riders that gravitate to a Dyna® motorcycle have in common, it’s that they’re not easily satisfied. So we built every bike in the family to bridge the gap between knockout looks and uncompromising open road function. The exceptional stiffness of the chassis makes for sure-footed handling. The brakes and suspension components are top end, and the custom-style wheels roll on premium rubber designed for both durability and grip performance. A Dyna motorcycle is rolling proof that you don’t need a bike that looks like it belongs in a B-grade science fiction movie to burn through a wicked set of curves. Comfort Journey back far enough in the factory custom history of the Dyna family and you get to the machine that started the whole thing off: a Harley-Davidson touring bike. Seriously, and that’s your first clue to the rider comfort that waits for you in the saddle of today’s Dyna motorcycle. That early touring machine featured a new kind of isolation mounting system for the engine. Which led to a series of innovative frame designs. And that brings us to the current Dyna frame and its two-point engine isolation mounting system. It makes sure the power of 103 cubic inches of Twin Cam 103™ engine gets to the pavement. But the vibrations don’t get to the rider.
2016 Harley Davidson® Sportster® Forty Eight®
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2016 Harley Davidson® Sportster® Forty Eight®

The redesigned 2016 Forty-Eight® motorcycle comes at you with more low-slung Dark Custom™ attitude than ever, from its fat front end to its new cast aluminum wheels. We didn’t rebuild it. We reloaded it. The first time the world saw this gas tank was 1948. But the world has never seen that iconic tank sitting atop anything quite like this. The Forty-Eight® motorcycle has been reborn. Everything that was great about it has been cranked up to a more intense level. Better seat. Better suspension. New lightweight mag wheels. Awesome brakes. And now the tank is sporting 70’s inspired graphics. Welcome to the next page of history written in Dark Custom™ iron. Features May Include: Authentic Styling When the first Sportster motorcycle roared onto the scene in 1957 the world had never seen anything like it. Rawboned, powerful and looking for action. The styling cues that lit up the street in those early years would soon become a part of everything from race bikes to outlaw choppers as they spread throughout the motorcycling world. Take a look at the offering for 2016 and one thing becomes instantly clear. The best way to get the style that made the Sportster motorcycle famous is to get a Sportster motorcycle of your own. The narrow frame is more agile than ever. The rumbling V-Twin and muscular front end feel more powerful than ever. The flawless steel and jewel-like fuel tank reveal their authentic American motorcycle roots in every inch of detail. Iconic Engine The Evolution engine riding in the nimble Sportster frame is a prime example of the power, durability and proven reliability The Motor Company was built on. Born from the legendary Shovelhead and Ironhead engines, it’s been the power at the center of a Sportster motorcycle since 1984. Its overhead valve design and four-cam gear train have their roots in the company’s race program, and you know it when you feel the surge of brute torque that accompanies every twist of the throttle. The air-cooled V-Twin design with a compact one-piece crankcase/transmission fits the narrow Sportster profile like a fist in a fingerless glove. We began with a strong, trouble-free design. Then gave it constant refinement to bring us to the modern powerplant of today. A testament to the unwavering hunger for advancement in motor technology that has always driven Harley-Davidson. Technology What the eye sees and the rider feels on a Sportster motorcycle goes deep beneath the surface. Which is where you’ll find some our latest technology hard at work. The immaculate styling is due in part to an integrated electrical system that reduces wiring harnesses, switches, relays and fuses. The new seats throughout the Sportster line are built out of 21st century materials to feel plush and look minimalist at the same time. The new suspension systems are a marvel, with cartridge damping up front and an adjustable cartridge emulsion system in back. The one thing you won’t find on a Sportster motorcycle is any gizmos. Technology is there for one reason and one reason only. To make the motorcycle even more honest, enduring and satisfying for the rider. Handling The street is the home turf of the Sportster motorcycle, and a narrow, agile frame wrapped around a strong V-Twin engine has always been its calling card. To see how far we’ve taken this basic equation, get in the saddle of any 2016 Sportster model. Trust us, the list of constant innovations and refinements you experience on the Sportster motorcycle of today is more than you want to read about here. The latest innovation is a complete new suspension on every model, with cartridge emulsion rear shocks and a screw adjuster to further dial in the handling. It all feels tight and right, bringing confidence to the ride and a grin to the rider.
2016 Harley Davidson® Roadster™
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2016 Harley Davidson® Roadster™

The new Roadster™ motorcycle combines stoplight-to-stoplight power, agility and garage-built custom style to shatter every mold. Tucked in, fast back style and corner cranking torque for a street eating machine. The new Roadster™ puts a powerful new level of sport into the Sportster® line-up. Its refined performance package includes 43mm inverted front forks with massive triple clamps, powerful dual-disc front brakes, premium rear suspension and new dual gauge instrumentation to complement the iconic fuel tank and chopped rear fender. The riding position is aggressive, but comfortable for long rides thanks to the 19” front and 18” rear offset-split 5-spoke cast aluminum wheels, lowered bars, mid-mount controls and a new two-up seat. Its 45-degree, 1200 cc engine delivers massive off-the-line torque. Turn it loose at the green light. Features may include: Authentic Styling It only takes three words to describe the look of the Roadster™ motorcycle: garage-built custom. You get blacked-out styling details, slammed bars, chopped rear fender, race-inspired graphics, a finned timer cover, slotted black exhaust shields. The list goes on. Iconic Engine Low-end torque is the calling card of the 1200 cc Evolution® V-Twin motor mounted in the nimble frame of the new Roadster™. It’s also known for the soul-satisfying sound. Technology The Roadster™ motorcycle gives you the attitude of a garage-built custom, but you get modern features like a hands-free, factory installed H-D™ Smart Security System. Dual disc front brakes with floating rotors. And optional anti-lock brakes front and rear. Handling The Roadster has plenty of stoplight-to-stoplight muscle, but the places this machine truly shines is in the corners. It’s the only Sportster® in the line with inverted front forks. And there’s a new 43mm front suspension with cartridge damping and a new steering geometry that make for easy handling and a quick response to your inputs. It’s all riding on sticky Dunlop® Harley-Davidson® Series Radial tires. Comfort One look at the Roadster™ is all it takes to make you want to get in the saddle and go hard. We added to that feeling with a ride that makes you never want to stop. The new two-up seat is low-profile, but designed to keep you comfortable all day. And the premium suspension is built to absorb the punishment the road wants to throw at your body.
2016 Harley Davidson Softali Slim S GHD Custom
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2016 Harley Davidson Softali Slim S GHD Custom

2016 Harley-Davidson® Softail Slim® S Nothing gets more respect on the street than power. So when we built the new Softail Slim® S, we loaded it up with the most powerful engine you can get in a cruiser this year. American Muscle We’ve taken everything that was great about the Softail Slim® and added a little more. For starters, we’ve added power with a Screamin’ Eagle® Air-Cooled Twin Cam 110B™ engine. We’ve taken the military theme even further with an awesome Olive Gold Denim paint option and made the rest black to the core. Black triple clamp and riser, gloss black headlamp ring, fork slider covers and lower forks. Black brake levers, mirrors and black over/under shotgun exhaust with slash cut muffler. Every inch is modern power with old iron attitude. Features may include: Authentic Styling Get an eyeful of a Softail motorcycle and you see more than some weepy-eyed exercise in nostalgia. You’re looking at the kind of style that has the power to defy time. Honest. Uncluttered. Unaffected by the fad of the moment. There’s a good reason for this. Iconic Engine The air-cooled 45° V-Twin engine at the heart of every Softail model is a prime example of what makes a Harley-Davidson motorcycle more satisfying than anything else. Its clean, uncluttered shape fits perfectly in the downtubes of the frame. Twist the throttle and the surge of torque hits you exactly where it counts. Technology The beauty of the technology on a Softail motorcycle is that it never looks technological. That didn’t happen by accident and it doesn’t come easy, particularly when you consider that the inspiration for the family is the clean, wide-open lines of a vintage hardtail. Handling If you’ve never experienced a Harley-Davidson Softail motorcycle, it’s time to find out what you’ve been missing. The venerable Softail frame has logged untold millions of miles, and we’ve put every one of them to good use. Comfort The authentic look of a Softail motorcycle comes from the days before anyone knew much about building a suspension. The rigid hardtail frames of yesteryear had a pure, uncluttered look that riders still love.
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